‘Tis the holiday shopping season! One way brands are celebrating: Teaming up with celebrities to debut new holiday-themed videos. Among them,Yara Shahidigoes overboard gift-wrapping for Tory Burch,Rashida Jonesthrows a holiday party with her sis for Banana Republic andNicole Richieraps as alter-ego Nikki Fre$h to promote her new line Honey Minx. Find out more below.

Yara Shahidi for Tory Burch

YaraShahidiToryBurch

Rashida Jones for Banana Republic

Courtesy Photo

Vogue x Banana Republic -2471

Rashida Jones and her sister Kidada Jones team up to throw a holiday bash — and start their own traditions — in this shortcalled “Party of Two” for Banana Republic. Of course, they go shopping in their Banana Republic-stocked closets for the perfect outfit, and they try on a bunch before Rashida settles on a gold suit and Kidada chooses a silver mock turtleneck and black skirt. Watch the video below.

Nicole Richie for Honey Minx

NicoleRichieYahoo

The hilariously candid star recently launched an interactive e-commerce platform onYahoo Lifestyle’s NOW//With Network, where she shills items from her new collection,Honey Minx, in shoppable videos. The line features skin care, accessories, home items and clothes. Her holiday spin:Rapping about how she loves to wrap gifts— fromHoney Minx— as her alter ego, Nikki Fre$h.Watch it here.

For more amazing holiday shopping ideas, check out our gift guides here!

source: people.com