‘Tis the holiday shopping season! One way brands are celebrating: Teaming up with celebrities to debut new holiday-themed videos. Among them,Yara Shahidigoes overboard gift-wrapping for Tory Burch,Rashida Jonesthrows a holiday party with her sis for Banana Republic andNicole Richieraps as alter-ego Nikki Fre$h to promote her new line Honey Minx. Find out more below.
Yara Shahidi for Tory Burch

Rashida Jones for Banana Republic
Courtesy Photo

Rashida Jones and her sister Kidada Jones team up to throw a holiday bash — and start their own traditions — in this shortcalled “Party of Two” for Banana Republic. Of course, they go shopping in their Banana Republic-stocked closets for the perfect outfit, and they try on a bunch before Rashida settles on a gold suit and Kidada chooses a silver mock turtleneck and black skirt. Watch the video below.
Nicole Richie for Honey Minx

The hilariously candid star recently launched an interactive e-commerce platform onYahoo Lifestyle’s NOW//With Network, where she shills items from her new collection,Honey Minx, in shoppable videos. The line features skin care, accessories, home items and clothes. Her holiday spin:Rapping about how she loves to wrap gifts— fromHoney Minx— as her alter ego, Nikki Fre$h.Watch it here.
For more amazing holiday shopping ideas, check out our gift guides here!
source: people.com