How Early Is Too Early To Promote?

Was this week ’s freeing of the first trailer forThe Last Airbender – more than a yr before the movie ’s release – too little too soon ? At what decimal point does a trailer risk bore an audience ahead of the movie ?

Hollywood is a steady truster in the axiom [ that it ’s ] never too former to start build up buzz . It does n’t even matter if the crowd is still in post - yield , patently … But at some point you ’d question if tormentor preview carry online a full 13 month before the movie gain house is a skilful strategy ? How do you keep interestingness richly then over the prospicient autumn , winter , and spring ? By producing drone after prevue ? Hollywood will watch this strategy tight to see at what point trailer fatigue set in or whether it need to build interest even sooner in its expensive summertime blockbusters .

Of course , Airbender ’s 13 month in advance is n’t anything approaching a record ; the first teaser poke for this summer’sStar Trekended up being released 16 month in advance of the movie ’s release – true , the movie ’s release was pushed back during that time – andThe Incredibleshad a tormenter released 18 months before the movie itself . But the question is a safe one nonetheless ; Watchmen ’s first tease came out eight month before the movie , but by the time the film was released , it already felt outdated ( As much as , if not moreso , Trek ) – is there a legislative act of limitations on when we should first see footage from a pic ? Or should moviemakers just hold back the amount of footage they allow in trailers no matter when they ’re exhaust ? How much tease is too much ?

Last Of Us 7 Ellie Crash