So in today ’s news of the foreign , simulated Steve Jobs , also known as the substantial Forbes editor Daniel Lyons , is planning a San Francisco book tour … hold off for it … as the mock turtleneck - wearing alter ego . To promote his new fictional Good Book oPtion$ : The Secret Life of Steve Jobs no one but the script ’s real author — Fake Steve Jobs — would do .
Whether or not this means we will see Lyons adorn full costume remain up in the air . But like our mom always suppose , “ if you are going to guess to be one of the most powerful engineering executive director in a fake web log and then see yourself called out by the NY Times , do n’t chump out . ” wear out the full keynote introduction and we ’ll find fault up a transcript . [ press releaseviamacworld ]
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