When Google first rolled out its Accelerated Mobile Page ( or AMP ) protocolback in 2015 , the search company promised that the technical school would bring immobile surfing to handheld gadgets everywhere . That may be the display case , but what has also become clear in the twelvemonth since is that AMP has become less about speed and more powerand more substance abuser data to a data - guzzle behemoth .
“ AMP applied science is bad for privacy because it enable Google to cross users even more ( which is already a ton ) , ” search locomotive DuckDuckGo tweeted out Tuesday .
It was only a issue of time before some major players in the tech space figure out a direction to bypass it .
Illustration: Kirill KUDRYAVTSEV/Getty/Wikimedia Commons/Fair Use (Getty Images)
That ’s exactly what we saw this hebdomad when the privacy pros at Brave and DuckDuckGo announced two disjoined initiative meant to undercut the extra tracking that Google lob onto AMP - enabled web page . Brave ’s unexampled feature , call “ De - AMP , ” will be enable “ by default option ” in the background and Android version of its namesake internet browser ( with iOS functionality in the whole works ) , according to acompany blogposted Tuesday afternoon . Not long after that post go up , DuckDuckGo take to Twitterto announcethat all of its apps and prolongation would protect against AMP trailing , too .
“ Google uses AMP to further dig in its monopoly , forcing the technology on publisher by prioritizing AMP link in search and favoring Google ads on AMP pages , ” DuckDuckGo squeeze .
In that deference , the company is absolutely right . While there ’s full diatribes against AMP that you could readelsewhere , what you need to have sex is that AMP - enabled pages are ones where Google controls 99 % of the embed analytics and publicizing tech by design — which intend when those pieces of software package gobble your data point , it ’s last straight into Google ’s workforce . You ’ve plausibly come across one of these sites when you examine to open , say , a story on some cool news site , only to open a Google URL that ’s hosting that story instead .
DuckDuckGo ’s tweet did n’t go into the specifics of how it plans to circumvent that technical school , though Gizmodo ’s reached out for additional details . The society ’s tweet simply tell that when a person loads a Google AMP - enable Sir Frederick Handley Page using a DuckDuckGo app or web internet browser university extension , “ the original publisher ’s web page will be used in place of the Google AMP version . ”
audacious , meanwhile , offered a clearer picture of how De - AMP is look to make for . “ Where potential , ” the troupe explain in its web log , the web web browser will “ rewrite inter-group communication and universal resource locator , ” to prevent exploiter from land on those Google - fied versions of Thomas Nelson Page altogether . When that ’s not potential , the Brave internet browser will keep an eye on webpages for possible AMP - ified code rendering onsite — if that ’s spotted , it will stop loading the current Thomas Nelson Page , and redirect users to the “ true ” version of that site , all before the varlet is even fully rendered .
“ An honorable Web must be a drug user - first vane , where users are in control of their browsing , and are aware of who they are transmit with , ” Brave wrote in its blog . Hopefully , this new update will make that a picayune mo easier .
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