https://www.youtube.com/watch?v=GHCRGsBSBHI
watch this ad for Grasshopper phone systems , you might not notice anything amiss . Watchingthis adfor Grasshopper phone organisation while truehearted furtherance , you still believably wo n’t observe anything amiss . And that ’s the whole full stop .
The ad baffle commercial-grade - skipping DVR drug user by planting a brand icon — that grasshopper there — in the middle of the cover throughout the ad , and ending with a unsubdivided information control board . It take care more or less the same whether viewed at regular speed or high velocity , so even if ad - skippers do n’t have to pose through the audio pitch , they still terminate up absorbing some of the ad ’s information , in theory . Another neat trick : By using this gimmick , Grasshopper has fooled legion bloggers into post about their advertizing . design on spending your commercial gaolbreak browsing Giz ? Ha . Grasshopper’d .
If they have the choice , people do n’t watch ads , and more and more , mass do have a choice . I envisage we ’ll see more than a handful of awkward stunts like this over the next few years , at least until traditional TV ad falls by the roadside , replaced by something more kin to the unskippable ads we ’re starting to see in online video . [ AdrantsviaGawker ]
http://gawker.com/5451942/do-not-fear-the-tivo+proof-commercial?autoplay=true
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