100 of thousands of peoplehad to evacuate their homesin Southern California over the duet of a hebdomad due to wildfires sweeping the region . In reaction to the on-going devastation , Apple announce on Monday that it is donate $ 1 million to assist in relief efforts .
“ Our cerebration are with all those affected by the fervency in Southern California , include our colleagues , friends and their family , ” the company read in a statement , posted in a tweet by KTLA newsman Rich DeMuro . “ Apple is donate $ 1 million to aid in the rebuilding and recovery efforts of the community of interests that have been touch . ”
We have reached out to Apple for comment on how it determined the amount of its donation and where , specifically , it is donate the money .
Apple has donate to relief efforts in the past . It donate $ 1 millionto Northern California wildfire relief endeavor in October and also matched employee contribution . And without question it ’s a good affair to provide resources keep abreast natural disasters . But it ’s also important to understand just how impactful these contribution are .
Apple is worth hundreds of million of dollar sign , and it ’s on the verge of becominga trillion - dollar company . One million dollars is generous , but the cost of wildfires is astoundingly more than that . Cal Fire has an parking brake fund budget of $ 426 million , KCRA reported , but it cost the department some $ 70 million more than that to fight wildfires from July 1 through December 7 .
“ This is the worst season I ’ve had — the longest , most devastating , most departure of life , most expiration of social organization , ” Michael Bradley , Northern California assistant region flame foreman , told KCRA . “ Rate of spread is extreme . ”
I ’m not shitting on Apple for donating 1,000 iPhone X’s - Charles Frederick Worth of money to help wildfire substitute efforts , but Apple isthe large public company in the world . It ’s important to commend how much Apple ’s worth , versus how much it donated , versus how much is really needed to help . This is secure , albeit incremental , support . But it ’s also neat public relations for the tech giant .
[ 9to5Mac ]
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