Appleannounceda “ new ” four - inch iPhone SE today , and it kill the iPhone 5S. This was a shrewd merchandising scheme and a sordid illusion . The iPhone SE is not a new telephone . It is the iPhone 5S.
You know , I do n’t like being flim-flam .
You ca n’t buy the iPhone 5S any longer , but do n’t pour out your Drambuie . Do not go to the iPhone 5S ’s grave and cry . It is not there . It did not snuff it .
There is nothing young or distinctive in the sizing , Supreme Headquarters Allied Powers Europe , look , computer hardware , or package of the iPhone SE . you’re able to even buy it in the samehorrible 16 gigabyte modelas its predecessors .
Here is how Gizmodo refresh editor Alex Cranz describesthe lookof the iPhone SE :
This headphone is , from the outside , just aniPhone 5s .
The display is the same . The looking at is the same . The software program is also the same .
What about the insides , you say ? The iPhone SE hasthe same cameraand processing power as the iPhone 6S. But that means the iPhone SE is the 5S with a moderate gut upgrade .
An raise is not the same as making a raw affair . Calling this a new phone is like a position a wigging on a consistency pillow and naming it Samantha . Samantha is still a body pillow . Samantha still ca n’t love you back .
change a product ’s name is an older advertising strategy . I know this from the television receiver show Mad Men . In Mad Men , the Mad Men tell this frankfurter food company to change its name to a new name because it has a bad repute for using horse meat in its recipe . alternatively of changing the dog food formula , the Mad Men say , change the name and everyone will block it ’s the same infernal matter . The dog food lady does n’t want to do that , but then she does it anyways , because the Mad Men know what they ’re doing over there .
I ’m not say that Tim Cook is murdering and boil up horses . What I am say is that he ’s playing us for stumble imbeciles . Apple just changed the name . It ’s the same damn thing .
Yesterday , if you wanted to buy a 4 - inch telephone from Apple , you could buy the iPhone 5S. And you will still be capable to bribe an iPhone 5S tomorrow , and the next day , and the next day . It will just be called the iPhone SE .
Also the iPhone SE is made out of horse meat .
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