Amazon ’s Echo Frames smart glasses are n’t invite - only any longer . That ’s right , baby , the plebes can now preorder the Alexa - enabled glasses for $ 250 .

Announcedlast year , the Echo Frames were initially part of Amazon ’s 24-hour interval One Editions initiative — sort of like a beta test program where a few mass are invited to try new ware . That version of the trash had a retail price of $ 180 . So what gives with the $ 70 price bump ? For the public launching , Amazon suppose it ’s beef up the glasses with best audio , long barrage , unexampled color options , and a few new features as well .

For starters , the Echo Frames will now automatically adjust volume based on your environment . Basically , if you ’re in a noisy place they ’ll boost volume , and if you ’re in a quieter seat , Alexa wo n’t holler so loud in your ears . In its Day 1blog , Amazon also say it ’s increased battery life history up to 40 % for continuous playback at 60 % volume compared to the previous iteration . You ’ll also be able to turn off the glass if you place them upside down for three seconds . This lineament , Amazon says , was designed to help sustain the barrage .

I don’t know why Amazon decided a guy carrying a bike while wearing Echo Frames is the way to go for product shots, but here we are.

I don’t know why Amazon decided a guy carrying a bike while wearing Echo Frames is the way to go for product shots, but here we are.Image: Amazon

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As for feature that Amazon ’s keeping around , the Frames will still plump for VIP Filter , which lets you prioritise which apps and contacts you actually want to be annoyed by . With the second - gen Frames , however , Amazon is also bestow support for calendar and grouping messaging . ( Though why anyone would willingly set alert in their glasses for radical messages is beyond me . envisage the eternal pinging ! )

Lastly , the new frames will let you select from three mode options , including a tortoiseshell version and one that has a blueish ombre fade . Or if you prefer something less trashy , you may always go with the all - black version . Amazon is also partnering with LensCrafters for those of us who in reality need ethical drug lenses to see . Depending on your visual sense insurance , you’re able to also utilise to get out - of - meshing reimbursement with VSP Vision Care , EyeMed , and Cigna . These are some decent touches , given that one of the major obstacle to panoptic bright glasses borrowing is the fact that deoxyephedrine are both a fashion item and a aesculapian equipment .

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That said , not all of Amazon ’s wearable experiments seem to have gone well . While the Echo Frames has made it out of the Day One program , you ’ll have to pour one out for the Echo Loop smart ring .

“ The disembodied spirit of Day 1 Editions is that not all inventions will buy the farm the program , ” an Amazon voice said in an email . “ With Echo Frames generally available , we have also decide that Echo Loop will not advance beyond the Day 1 Editions curriculum , with production and sale terminate . ”

Womp , womp . However , if you were one of the few invited to really bribe the Echo Loop , Amazon say it will carry on to provide updates and support , though it did n’t supply a sentence frame for how long .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Unlike smart ring , however , it would appear that Big Tech refuses to permit the dream of consumer fresh glasses die — despite several recent failures . Bose , which made a similar span ofaudio - only AR sunglasses , shut down their AR divisionearlier this year . North , a bright smart spectacles startup , alsobit the dust . But in addition to Amazon ’s news ,   Oppo let on this hebdomad that it plans to plunge itsown dyad of AR glassesin 2021 . Facebook is alsoworking on a pairwith Ray - Ban , while Apple ’s beenheavilyrumoredto be working on smart glasses as well .

If the idea of perplex Alexa on your font appeal to you , preorders for the Frames pop out today , with an expected release engagement of Dec. 10 .

AmazonConsumer TechGadgetssmart glasseswearables

William Duplessie

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