While fake reviews have long been a problem for a identification number of big online retailer , the issue has started to get even worse . And after RavPower offered WSJ reporter Nicole Nguyen a $ 35 gift card after purchase one of the ship’s company ’s fast chargers in rally for a exploiter review , Amazon remove RavPower from its store , a decision that was laterconfirmed by The Verge .
The move to delist RavPower surveil standardised activity by Amazon to remove other companies including Aukey , Mpow , and others , who have also been suspected of offering discounts or gift cards in exchange for review ( also live as incentivized review ) , a pattern Amazon explicitly banned in an update to its community guidelinesback in 2016 .
And while Amazon claim faux or incentivized reassessment only make up a very small share of user reassessment on its entrepot , following the recent events , yesterday Amazonpublished a raw update detailing a renewed effort to pass bogus reassessment .
Photo: Kevin Hagen/Getty Images (Getty Images)
Amazon say that in recent years it has implemented new techniques and methods of preventing or take fake / incentivized reviews , which utilize both machine learning and “ expert human investigator to proactively prevent fake reassessment from ever being seen in our storage . ” Amazon claim to have stopped “ more than 200 million suspected false reviews before they were ever ensure by a client ” in 2020 .
However , Amazon also admit it has seen a rise in the number of reference attempting to solicit bogus reviews — especially from societal media — which has prompted the ship’s company to pace up its efforts to patrol drug user recap and even remove vendor completely in extreme case following multiple infringement .
Amazon read it account more than 1,000 chemical group of tough histrion to various societal medium inspection and repair in just the first three months of 2021 , but it seems the troupe does n’t have an all - encompassing root to combatting fake reviews just yet . The company prognosticate for help from societal media services and “ coordinated aid from consumer protection regulator around the world . ”
Outside of Amazon ’s try , there are other steps you’re able to take to see past the mix-up . Websites likeFakespothave make their own AI and algorithmic program ( and even browser app extension ) to find bogus review in real clock time . And if a vendor ever offers you a gift in substitution for a user review , you should report it immediately .
RAVPower ’s parent company has issued a command saying that three of its marque ( incl . Taotronics and VAVA ) were suspended from Amz yesterday , affecting 31 % of the company ’s taxation , and it will rely on its DTC site .
The stock is down 12 % today.https://t.co/6hKeLiyvgm
— nic nguyen ( @nicnguyen)June 17 , 2021
AmazonCriticism of Amazonreview
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