Facebook knows more about your personal living than you credibly substantiate . As part of the company ’s increasinglyaggressiveadvertising cognitive operation , Facebook goes to great lengths totrack youacross the web . The companycompilesa listing of personal details about every substance abuser that let in major life sentence events and world-wide interests . For year , details have been murky about how exactly the societal connection target ads — but the party has lastly given us a coup d’oeil into how the secret sauce is made .
Facebook published a newtargeted ad education portaland update itsad preference settingsto make them wanton for users to realize . The tools reveal all 98 personal data point Facebook uses to point adverting at you — and you would n’t be wrong to palpate a little uneasy about what Facebook knows and uses to sell advert , though there ’s no evidence that anything nefarious is exit on here at all . It just feels weird !
There are plenty of obvious characteristics that Facebook have it away about its users , such as whether they ’re getting married , just returned from vacation , or are about to have a baby . Most of that personal data is collect when citizenry voluntarily post to Facebook or update their profile .
But then there ’s creepier stuff that definitely is n’t put forward voluntarily , such as the bit of quotation lines you have , whether you ’re an investor , what you clothe in , whether you carry a balance on your mention carte , whether you use coupons , and whether you ’re probable to move .
Facebook explains its ability to pull together this incredibly detailed personal data in a few way . First , and most manifestly , it tracks your activity on the site , your personal devices , and your location options . What ’s less obvious is that the troupe also track well-nigh every other website you natter .
AsThe Washington Post repoint out , Facebook knows every time you visit a page with a “ like ” or “ portion ” button . It also gives publishers a tool calledFacebook Pixelthat allows both political party to track visits from any Facebook user . It also works with companies like Epsilon and Acxiom who gather information from government record book , warranties and surveys , and commercial-grade beginning ( such as a magazine subscription leaning ) to learn more about Facebook user .
By collect all of this info , the societal media goliath can begin to make conclusion about whether you ’re likely to be a parent , tie , an expatriate , or signify to buy a vehicle . Then they sell you as a quarry to advertizer . The assumption the company makes are n’t always correct , but it does n’t matter . Facebook built a $ 355 billion empire almost all on this information , and it does n’t appear to be going away anytime soon .
If you ’re singular about all the datum period Facebook is using to point ads to you , here ’s the full lean :
Location
Age
coevals
grammatical gender
Language
Department of Education level
arena of sketch
schooltime
cultural chemical attraction
Income and final Charles Frederick Worth
Home ownership and type
nursing home economic value
dimension size
straight footage of home
Year home was built
Household piece
Users who have an day of remembrance within 30 days
Users who are away from family or hometown
user who are friends with someone who has an anniversary , is new married or engaged , recently go , or has an upcoming natal day
Users in long - distance relationship
user in unexampled kinship
Users who have new problem
substance abuser who are newly engaged
Users who are new married
user who have lately moved
user who have birthday presently
Parents
gravid parents
Mothers , divide by “ case ” ( soccer , trendy , etc . )
user who are likely to betroth in political science
Conservatives and liberals
Relationship status
Employer
diligence
Job title
Office type
Interests
user who own bike
Users who plan to purchase a car ( and what form / brand of gondola , and how soon )
Users who bought auto parts or accessories late
Users who are potential to want auto parts or service
Style and brand of car you drive
Year car was grease one’s palms
Age of car
How much money substance abuser is likely to expend on next car
Where exploiter is likely to buy next car
How many employees your company has
Users who own small businesses
Users who work in management or are administrator
Users who have donate to Jacob’s ladder ( fraction by character )
go system
Users who play sail games
Users who own a gaming cabinet
Users who have created a Facebook event
Users who have used Facebook Payments
Users who have spent more than average on Facebook Payments
Users who dole out a Facebook pageboy
Users who have late upload photo to Facebook
cyberspace internet browser
electronic mail military service
Early / late adoptive parent of technology
Expats ( separate by what rural area they are from originally )
substance abuser who belong to to a credit entry matrimony , national bank or regional bank
Users who investor ( divided by investment funds type )
phone number of credit lines
Users who are active quotation calling card user
Credit carte du jour type
Users who have a debit batting order
Users who carry a balance on their credit card
user who listen to the radio
predilection in television appearance
user who utilize a mobile gadget ( divided by what marque they use )
Internet connection eccentric
Users who recently evolve a smartphone or tablet
drug user who reach the cyberspace through a smartphone or tablet
user who apply coupon
Types of clothing user ’s house buys
Time of twelvemonth user ’s household shops most
Users who are “ heavy ” buyers of beer , wine-coloured or strong drink
exploiter who buy market ( and what sort )
exploiter who buy peach intersection
user who grease one’s palms allergy medication , cough / cold medication , pain sensation backup products , and over - the - return meds
drug user who spend money on house mathematical product
Users who spend money on intersection for kids or favorite , and what kinds of pets
user whose household makes more purchases than is fair
drug user who tend to grass online ( or off )
Types of restaurants user eats at
variety of stores user shops at
Users who are “ receptive ” to offers from companionship offering online auto insurance , higher education or mortgage , and prepaid debit entry card game / orbiter telecasting
duration of clock time user has lived in sign
Users who are likely to move soon
Users who are interested in the Olympics , autumn football game , cricket or Ramadan
drug user who travel frequently , for work or pleasure
Users who commute to work
type of vacations user tends to go on
user who recently come back from a slip
Users who lately used a travelling app
Users who take part in a timeshare
[ Washington Post ]
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