Times Squareis one big , incredible machinethat has the sweetened caress of capitalism to thank for its success as much as it does measured metropolis planning . However , when the sphere was famously foul in 1984 , New York Citycontemplated a major interventionthat would ’ve changed the landscape of Midtown profoundly .
The treatment itselfnever quite pan out out , but the proposed designs for a Times Square sure did say a fortune about the country of architecture at the clip . The Skyscraper Museum in downtown Manhattan is presently exhibiting a extract of the original designs , which range from Blade Runner - inspired futurescapes to tepid , postmodernist pastiche . None of them really await like Times Square today , but that ’s kind of the percentage point .
Inevitably , every design team ’s approach offers unique insight not only into what Times Square could ’ve become but also what American architecture did become . [ NYTviaFastCo ]

Robert Venturi and Denise Scott Brown
While it seemed like a good idea at the time , this vapid , boxy approach would ’ve turned Times Square into a supersized translation of the generic skyscraper that dot America ’s exurbs . And that apple .
Gilbert Gorski
This form of Space Needle - inspired creation would ’ve been greatfor New Year ’s Eve solemnisation . And that car - looking matter could be cool for tourists . passably much everything else about this aim is just dreadful , though .
Lee Dunnette
Now we ’re talking . This thing looks like a spaceport that dart holograms into the stars . And any design that mentions Indiana Jones intelligibly arrest extra point .
George Ranalli
This candidly variety of fascist - looking design jive back into the kingdom of awful . That enjoin , it also resemblesthe original romantic modernist designof 2 Columbus Circle ( RIP ) .
Umm , is that a zeppelin ? Is this a exercise set pull from the motion picture Metropolis ? Have you ever control Times Square look so clean and modernistic ?
David Stein
Seriously , though , this plan is legitimately nerveless . Stein want to cover the original New York Times headquarters with lightbulbs that could exhibit the aspect of old Broadway stars . Giventhe ubiquity of LED preindication in Times Square today , the estimate was oddly prescient .
William Schacht and Cassandra McGowen
This simple estimation is essentially a more analog version of Stein ’s concept . alternatively of a new incandescent façade , however , One Times Square would be reinstate and enclose with the face of Lady Liberty . It ’s everlasting inoffensive but also not very transformative .
Frank Lupo and Daniel Rowen
I ’m not whole sure what ’s going on here , but it looks expensive and very spacey .
Chip Sloan
1980sArchitectureFuturismNew York CityTimes Square
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