Gwyneth Paltrow Doubles Down on Goop's Mission: We ‘Never Set Out to Be Provocative’
Gwyneth Paltrow at t The 2023 Fashion Awards at the Royal Albert Hall, in London, on December 4, 2023.Photo:DANIEL LEAL/AFP via Getty DANIEL LEAL/AFP via Getty Gwyneth Paltrow’s lifestyle brandGoopis just here to make people’s lives easier and happier. Paltrow, 51, appeared on Thursday’s episode of YouTube seriesHot Onesand was asked about her thoughts on the role of provocation when building a brand. An appropriate question considering some of the eyebrow-raising products her brand has been associated with....